04 January 2010


Let's make it simple.  Watch this.  I usually dislike this kind of advertising, it brings out my inner sceptic, but hey, it's not for a financial company, it's for Chevas, and I like Chevas.  Or maybe I just like the idea of chivalry at the moment?  It's a rare quality.  Honour.  Galantry.  Giving a damn.  What happened to straight talkers who give their word, and keep it?  However, I highly doubt drinking Chivas will bring out your inner gentleman, but I like the sentiment.

{ Montgomery Clift | photographed by Stanley Kubrick }